Saturday, April 21, 2012

Three Main Reasons You Are Not Getting Enough Traffic

It may be very important to know what all methods to use for proper SEO, but its is as important to know what not to.

Search Engine Optimization has to do with a lot more than simply having a website and dumping all sorts of information in it. There are many techniques that need to be followed in order to achieve good impression in the eyes of the search engine. 

There are tonnes of methods available on what all one should do to make your site/blog SEO friendly. The problem is that, as beginners, we make an effort to apply all those tactics on to our blogs and website and expect nothing but the best to happen. We are seldom told of what all techniques suit our type of website and what don't. 

Here are three commonly practiced SEO habits that are counter productive:

1. Having a bit of everything

When it comes to having a site that is SEO friendly you must focus more on the quality than quantity. Having a site focused on a particular topic is much appreciated than having a site with a little of everything in it. Almost every beginner has made this mistake, including me.

For example, you can have a blog about Astronomy and write anything and everything related to it.  From comet behavior to asteroid composition to planetary movements. What you should not do is to have a site about Science and write an article about genetic mutations and physics theorems and then blast furnace specifications. 

These topics may come under a common heading but the inter-relation is too far fetched. Search engines get confused and won't know to which category to put your site under. Also, you may not have enough of contents of a certain category for search engines to find your site when necessity arises. 

2. Over optimizing.

There are times when we all get over enthusiastic about filling our article with keywords. Sometimes more than one. We may be totally engrossed with stuffing as many keywords as possible tend to not know when we've crossed the limit. 

This type of  'keyword overload' can be hazardous. Search engines tend to denounce these type of articles/sites. It is better that you use keywords in a limited manner and not raise a red flag among the search engines.

3. Allotting Improper and/or Repetitive Titles 

We have seen many articles that have content completely irrelevant to its titles. It is an annoying habit and thankfully,  search engines can see right through this deceptive act of yours. Do not have a title that  promises something and gives the readers something else. This practice will make your site rankings descend and have all your SEO hard work go down the drain. 

Also try not to use the same title repetitively. If you have a different content but belonging to a heading you have previously used, by all means allot a different title. It can be similar but not the same. 

Titles have a very important role to play in search engine optimization. Having a muscular title followed by a solid content can do wonders to your rankings. You need to learn to not misuse them, it is easy and tempting but it is a big No.

Online marketing takes time to perfect. Getting organised takes a little bit of time but it has to be done.  You should try and concentrate on a specific topic and add contents related to only that. 

Search engine optimizing is a timely process, the ranking increase and decrease depending on various known and unknown factors. You may not me aware of all the unknown/uncontrollable factors but can surely do something about known errors.

Here are some highly useful and simple ways to optimize your site - SEO: 4 Strategies for this Year.


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