Why Consider Social Media Outsourcing?

Why Social Media Outsourcing is a better option.

Businesses and Social Media have now an intimate relationship as a person and their social network. It has increased B2C interaction and narrowed the gap between the business and community. Not only B2C, social media also strengthens B2B relations and increases productivity. (B2B social media infographic)

Putting up a social media presence is time consuming. One needs to spend about 6 to 10 hours a day managing social sites/pages.  Be it a Facebook page, Google Plus, Twitter, LinkedIn, a blog or even YouTube, there is a considerable amount of effort and time needed to construct a professional social media presence. If you think starting is very time consuming, then maintaining the pages needs almost equal amount of time. People don't just flock on to your site/page, they need to be caught in the web. And to do that, you need to spin a web.

Spinning the web isn't all that easy either. You need someone with the knowledge and expertise to do this job well. You should know which social networks you should be a part of. Social media sites, each have a unique way of functioning and different types of audience. There is a considerable amount of time that needs to be spent just to learn the social media tactics relevant for your business. 

Social Media Outsourcing is a growing phenomena. Businesses are encouraged to opt for this instead of trying to build social media presence with their own limited staff, lacking appropriate knowledge. 

You cannot manage your social media page with already present staff due to the amount of time that is needed to input. They won't be able to cope with or be willing to spend extra hours on social media management.

Not everyone can be expected to know everything related to social media. Marketers in the field of Social Media Marketing are specialist who do work only related to the field and do not diversify. You need specialist who will produce optimum results give you a successful social media presence. 

Outsourcing your social media marketing is the best solution to this problem, especially for small businesses. And hiring new personnel for this job wont be so monetarily wise.  You must also keep in mind that not all outsourcing agency's will be able to provide optimum results. 

Consult a good social media agency to take care of your web presence and fan management. It not only makes sense to outsource, but is also more productive since these people know what they are doing and know how to do it best. 

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Social Media Infographics:

• Social Media Vs Search Media
• State of Social Media in Small Businesses 
• Branding in the Social Media Age
• ROI of Social Media
• How Social is B2B

Infographic: Facebook Timeline [Branding]

What Branding pages need to know about Facebook Timeline. 

Just about a week ago Facebook mandated Timeline for all Business/brand pages. Many of you may be struggling to understand the new 'timeline' view of your Facebook page. Here is an infograph explaining in detail of everything you need to know about the Facebook Timeline, for Marketing. Hope this helps you out.

Also Check out the 5 essential need to know aspects of Facebook Timeline : Click Here


Infographic:  click image for larger view

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Happy Marketing!

Infograph: Small Businesses and Marketing

Infograph showing how small businesses use Social Media for Marketing.

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Infographic: ROI of Social media

The Effectiveness of Social Media

source - http://www.tpblog.it

Infograph: Branding in the Social Media Age

An Infograph of how Branding can be optimally achieved in this Social Media Age.

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Infographic: Social Media vs Search Media

Who gets better priority, Social Media or Search Media?

Social Media is becoming a staple for Businesses to connect itself more intimately with customers as well as other businesses. Even though thoroughly concentrating on Social Media a business cannot forget the power of Search Media.

Search Media is where a business should initially establish itself. This is the place one would initially try to locate a product or service and learn more about them. When it comes to brand awareness Search sites may take a back seat but is still a prominent area to establish itself. It is only later, when the basics of a business product or service are learned, a potential customer would try to locate the business on Social Media.

In certain areas though, Social Media gains priority over Search Media, here is an Infographic representation of the battle between Social media vs Search Media.

Image Source: MG Advertising